برند اپل 40 ساله شد Apple
سیبی که سهم بزرگی از دنیای تکنولوژی را گاز زد در سال 1976 توسط استیو جابز، استیو وزنیاک و رونالد وین ثبت شد.
شرکت اپل امروز ثروتمندترین شرکت جهان با بیش از 200 میلیارد دلار دارایی نقد است.
یکی از مهمترین دارائیهای اپل که قابل ارزشگذاری نیست ابداعات و محصولات مهمی است که نه تنها خود این برند را که جهان تکنولوژی را دگرگون کرده است.
در حال حاضر بیش از یک میلیارد دستگاه فعال با برند اپل در سراسر جهان در حال کار است.
اما نکتهای که باید توجه داشت حضور نداشتن خود استیو جابز در اپل است. مردی که توانست برند اپل را به عنوان محبوبترین برند دنیا تبدیل کند اما آیا برای 40 سال آینده نیز تیم کوک و همراهان او میتوانند نقش یک رهبر را در اپل بازی کنند؟
به مناسبت 40 سالگی اپل ویدئوی منتشر شده است که با هم می توانیم آن را ببینیم:
April 1, 1976: Apple Computer, Inc. is founded.
Apple I: Selling for $666.66, this is the garage-built computer that started it all. It lacked the switches and lights of computers that came before it.
“Bicycle for the mind:” A reference to an amazing Steve Jobs clip.
Apple II: Apple’s first commercial success led to a whole series of computers sold from 1977 to 1993.
Lisa: A personal computer designed and sold by Apple leading up the Macintosh that introduced a lot of elements the Mac would popularize. Was done in by its price and lack of software.
Macintosh: The 128k machine with a GUI and a mouse that changed the world.
1984: The Super Bowl ad that introduced the Macintosh to the world.
One click: Mouses are easier than you’d think. Take a Macintosh out for a test drive.
Three steps: There is no step 3! THERE’s NO STEP 3!
The Happy Mac used to great you as your machine booted up. It got replaced way back in 2002.
MacPaint and MacWrite showed what the original Macintosh was capable of, even with its limited resources and lack of multitasking.
Think different: Here’s to the crazy ones.
iMac: The computer that saved Apple.
Tangerine, Lime, Strawberry, Blueberry, Grape, Yum!
Kill the floppy: Where we’re going, we don’t need floppies.
QuickTime: powering multimedia on the Mac and beyond since 1991.
Chic, not Geek
Don’t get John Siracusa started on the Finder.
The PowerMac and PowerBook let Mac users get their work done with grace and in style for years.
MacBook: One of these computers. Seriously, Apple.
The cost of a song? Just 99 cents.
1,000 songs in your pocket
Apple Store: Taking customer since 2001.
App Store: Taking customers since 2008.
Genius: That kid that fixed your iPhone last year.
OS X: The desktop operating of choice for nerds who care since March 2001.
iOS:The mobile operating of choice for the masses since 2007.
While Apple tried deleting the Newton, it lives on in the hearts of enthusiasts.
Macs come with the Trash, as opposed to the Recycling Bin found on Windows, which is ironic.
The F-sharp chime is what you hear when you power on your Mac or when Wall-E reaches full charge.
MagSafe: The best way to charge a laptop, ever.
RIP, iPod classic.
The iPod mini made music fashionable.
iPod shuffle: Life should be random. (Also, uh, don’t eat it.)
The iPod touch: it’s like an iPhone, but for kids!
iPhone: “So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone … are you getting it?
iPad: What Steve Jobs called a “magical and revolutionary device.”
Basically, iSight is another name Apple has used over and over.
iLife and iWork: Create and work on your Mac.
iPhoto: One part of the Digital Hub strategy.
Photo Booth: Say cheese!
MacBook Air: OS X, in a thin and light package.
iTunes: I’d say something clever, but my Mac is locked up at the moment.
iMovie: Making home videos more fun since 1999!
I’m a PC. I’m a Mac.
FaceTime: Video conferencing in the palm of your hand.
AirPort: Wireless networking with the best tech demo ever.
Spinning Beachball: [See iTunes.]
Time Machine & Time Capsule: Backups for everyone
GarageBand turns your Mac or iOS device into a music or podcast studio. Keynote: Kicking PowerPoint’s ass for over a decade.
Hey Siri: Did your iPhone just go off? Mine just went off.
There’s an App for that, and it’s probably free with in-app purchase
Two finger scrolling made PowerBook owners feel like gods.
Multi-Touch: If you see a stylus, they blew it!
Magic Mouse & Magic TrackPad: Giving gestures to all Mac users
Apple’s input methods have evolved over time: Point-and-click, Swipe-and-tap, Drag-and-drop & Pinch-to-zoom:
Mac OS X 10.0 Cheetah: Unix — and Aqua — on the Mac
Mac OS X 10.1 Puma: A free update bringing speed and stability to OS X
Mac OS X 10.2 Jaguar: Rendezvous, more robust QuickTime playback and SMB support.
Mac OS X 10.3 Panther: Brushed Metal, Fast User Switching, Safari and iChat AV
Mac OS X 10.4 Tiger: Spotlight, QuickTime 7 and Dashboard widgets
Mac OS X 10.5 Leopard: A unified appearance, Time Machine, Quick Look and Space
Mac OS X 10.6 Snow Leopard: No new features, but 64-bit support, Grand Central Dispatch and more under the hood
OS X Lion: AirDrop, iOS-like UI changes and Auto-Save
OS X Mountain Lion: Notification Center, Game Center and Messages
OS X Mavericks: Banishing of leather and linen, and some other stuff that’s way less exciting to talk about like timer coalescing and compressed memory.
OS X Yosemite: Aqua gets a makeover.
OS X El Capitan: Subtle refinements
Earbuds: Everyone can party in the style of the dancing iPod people.
Dock: Still better than Windows’ taskbar.
Xcode: Where all the apps are born.
Safari: Like Chrome, but kinda worse.
When you can’t see the pixels, you can call it Retina.
Smart Cover: Brighten up your iPad, unless you have a 12.9-inch Pro.
iMessage: Your texts, mostly synced across devices.
iChat: How you used AIM after you rage-quit Adium for the last time.
iBooks: Something some people apparently use.
Touch ID: Unlock your device with just your fingerprint.
Find my iPhone: For finding stolen phones and those lost in the cushions.
AirPlay and AirDrop: slinging video or files between devices, if you’re lucky.
Apple Watch: Apple’s most personal device yet.
Apple Music: Stream and connect with artists you love
Apple TV: The future is apps.
April 1, 2016: Apple, Inc will turn 40.