با گذشت زمان مشاهده و بررسی شعار یا اسلوگن کوکاکولا نه تنها نماینگر هویت برند در آن سال‌ها بوده بلکه نمایی از نیاز بازار در آن دوره را به نمایش می‌گذارد.

شعار برند در دورهای مختلف، یک راه ساده و مستقیم برای ارتباط مردم با برند کوکاکولا بوده است.
برخی از شعارهای برند کوکاکولا تمرکز بر میزان فروش این برند داشته، برخی از آنها بر کیفیت محصول و در دوره‌ای بر معرفی مزه و محصول جدید تمرکز داشته است.

تایم‌لاین تغییرات شعار برند کوکاکولا از سال 1886 تا کنون:
1886 – Drink Coca-Cola 

1904 – Delicious and Refreshing

1905 – Coca-Cola Revives and Sustains

1906 – The Great National Temperance Beverage

1917 – Three Million a Day

1922 – Thirst Knows No Season

1923 – Enjoy Thirst

1924 – Refresh Yourself

1925 – Six Million a Day

1926 – It Had to Be Good to Get Where It Is

1927 – Pure as Sunlight

1927 – Around the Corner from Everywhere

1929 – The Pause that Refreshes 

1932 – Ice Cold Sunshine

1938 – The Best Friend Thirst Ever Had

1939 – Thirst Asks Nothing More

1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola

1942 – The Only Thing Like Coca-Cola is Coca-Cola Itself

1948 – Where There’s Coke There’s Hospitality

1949 – Along the Highway to Anywhere

1952 – What You Want is a Coke

1956 – Coca-Cola… Makes Good Things Taste Better

1957 – Sign of Good Taste

1958 – The Cold, Crisp Taste of Coke

1959 – Be Really Refreshed

1963 – Things Go Better with Coke

1969 – It’s the Real Thing 

1971 – I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign)

1975 – Look Up America

1976 – Coke Adds Life 

1979 – Have a Coke and a Smile

1982 – Coke Is It! 

1985 – We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola classic)

1985 – America’s Real Choice (for both Coca-Cola & Coca-Cola classic)

1986 – Red, White & You (for Coca-Cola classic)

1986 – Catch the Wave (for Coca-Cola)

1987 – When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling

1988 – You Can’t Beat the Feeling 

1989 – Official Soft Drink of Summer

1990 – You Can’t Beat the Real Thing

1993 – Always Coca-Cola

2000 – Coca-Cola. Enjoy

2001 – Life Tastes Good

2003 – Coca-Cola… Real

2005 – Make It Real

2006 – The Coke Side of Life
2009 – Open Happiness