نگاهی به تاریخچۀ شعار برند کوکاکولا Coca-Cola Advertising Slogans

با گذشت زمان مشاهده و بررسی شعار یا اسلوگن کوکاکولا نه تنها نماینگر هویت برند در آن سال‌ها بوده بلکه نمایی از نیاز بازار در آن دوره را به نمایش می‌گذارد.

شعار برند در دورهای مختلف، یک راه ساده و مستقیم برای ارتباط مردم با برند کوکاکولا بوده است.
برخی از شعارهای برند کوکاکولا تمرکز بر میزان فروش این برند داشته، برخی از آنها بر کیفیت محصول و در دوره‌ای بر معرفی مزه و محصول جدید تمرکز داشته است.

تایم‌لاین تغییرات شعار برند کوکاکولا از سال 1886 تا کنون:
1886 – Drink Coca-Cola  
1904 – Delicious and Refreshing 
1905 – Coca-Cola Revives and Sustains 
1906 – The Great National Temperance Beverage 
1917 – Three Million a Day 
1922 – Thirst Knows No Season 
1923 – Enjoy Thirst 
1924 – Refresh Yourself 
1925 – Six Million a Day 
1926 – It Had to Be Good to Get Where It Is 
1927 – Pure as Sunlight 
1927 – Around the Corner from Everywhere
 1929 – The Pause that Refreshes  
1932 – Ice Cold Sunshine 
1938 – The Best Friend Thirst Ever Had 
1939 – Thirst Asks Nothing More 
1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
 1942 – The Only Thing Like Coca-Cola is Coca-Cola Itself 
1948 – Where There’s Coke There’s Hospitality 
1949 – Along the Highway to Anywhere 
1952 – What You Want is a Coke 
1956 – Coca-Cola… Makes Good Things Taste Better
 1957 – Sign of Good Taste
 1958 – The Cold, Crisp Taste of Coke
 1959 – Be Really Refreshed 
1963 – Things Go Better with Coke 
1969 – It’s the Real Thing  
1971 – I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign) 
1975 – Look Up America 
1976 – Coke Adds Life  
1979 – Have a Coke and a Smile 
1982 – Coke Is It!  
1985 – We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 
1985 – America’s Real Choice (for both Coca-Cola & Coca-Cola classic) 
1986 – Red, White & You (for Coca-Cola classic)
 1986 – Catch the Wave (for Coca-Cola) 
1987 – When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling 
1988 – You Can’t Beat the Feeling  
1989 – Official Soft Drink of Summer 
1990 – You Can’t Beat the Real Thing 
1993 – Always Coca-Cola 
2000 – Coca-Cola. Enjoy 
2001 – Life Tastes Good 
2003 – Coca-Cola… Real 
2005 – Make It Real
 2006 – The Coke Side of Life
2009 – Open Happiness